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Your florist’s goal is to create beautiful arrangements that fit both your wedding vision and your budget. You’ll need to share some important information with your florist to help him or her design the floral arrangements of your dreams. Here’s a list to help you get started.

Budget You can expect to spend about 8 percent of your total wedding budget on flowers. Be upfront and share your target budget with any florist you’re considering for your wedding.

Wedding Date Obviously, it’s important to find a florist who is available on your wedding date, but having pinpointed a date for your wedding is also important so your florist can tell you which flowers are in season during that time of year.

Venue Your venue can be a major source of inspiration for your florist. For example, the types of centerpieces that look great in a grand ballroom might be completely different than for a beach venue. If your florist has never worked at your venue before, he or she may want to tour the venue or at least get a floor plan in advance so you can discuss the seating plan and set up.

Guest (and Wedding Party) Count In order for your florist to figure out how many centerpieces, bouquets, and boutonnieres you’ll need, he or she will have to have a guest count—as well as the number of people in your wedding party.

Color Palette Some couples will provide a florist with a very specific color scheme—using paint chips or photos to describe their dream palette. Others prefer to give their florist a bit more leeway, providing a more general description of colors they like (“pinks and neutrals” or “greens and blues”) and allowing the florist to use his or her creativity to interpret their vision.

Style What are the three or four words you would use to describe your wedding day? Glamorous and modern? Rustic and relaxed? Using descriptive words (and providing photo examples) will help your florist pinpoint your vision for your wedding day.

Attire What are you and your future spouse going to be wearing? What are your wedding party members wearing? Providing photos and even fabric swatches of everyone’s attire can be a major help for your florist.

Favorite Flowers Are there flowers that you absolutely love? Your florist isn’t a mind reader, so it’s on you to share any flower varietals that you adore. Also, don’t get upset if a flower you love isn’t available during your wedding season—be flexible and trust your florist to find an alternative that will provide the same look and feel.

Dislikes Conversely, if there are flowers or colors that you don’t like, share that with your florist as well. While it’s helpful to be as flexible as possible, if there is one particular flower or color you’re not a fan of, let your florist know.


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